Telcos, Internet Media & Entertainment

For a few years now, companies in this sector have undergone significant changes that direct them towards a convergence of services, with a more consumer- and audience-focused approach.

In the past, the focus of this industry was more on general content, mostly consumed anonymously through different channels. Nowadays, the sector has rapidly changed towards generating increasingly customized digital products. This content is offered through different online platforms, which allows businesses to know each audience in detail and develop the corresponding retention strategies.

Telcos, the Internet, and Media & Entertainment companies are beginning to understand that in order to grow and remain in the market, they must develop differentiated products, focused on consumer experience and integrated into the B2B platform services and social media.